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Mélanie Berliet

A rather intense statement...

Here’s the problem: No matter how hard Google and Facebook try to help publishers, they will do more to hurt them, because that’s the way they’re supposed to work. They’re built to eviscerate publishers.

— Peter Kafka, Google and Facebook can’t help publishers because they’re built to defeat publishers

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Digital advertising started with people putting banners on websites and targeting users based on what sites they were on. These sites had audiences people trusted, so they wanted to reach them. Then Google and other companies invented audience-based buying, which was all about cookies. Advertisers could find moms interested in buying cars, for example, and target them everywhere on the internet, no matter the site. That carried on for 15 years.

Now there’s starting to be pushback on that model from big brands. You have random, long-tail sites with 25 visits per month that may or may not be brand-safe, and brands like JPMorgan Chase are saying: “No. We want to only be on a few thousand sites, if that.” Because of that, brands are shifting back to buying from premium, curated, real publishers that have an editorial voice, instead of just putting a box on the corner of a random webpage.

— Dan Greenberg, Why Premium Publishers Are in a Prime Position for 2018 - eMarketer

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PlatformBuilding SoftwareExtensibilityAccessibilityGoogleAmazon
PlatformBuilding SoftwareExtensibilityAccessibilityGoogleAmazon

The other big realization he had was that he can't always build the right thing. I think Larry Tesler might have struck some kind of chord in Bezos when he said his mom couldn't use the goddamn website. It's not even super clear whose mom he was talking about, and doesn't really matter, because nobody's mom can use the goddamn website. In fact I myself find the website disturbingly daunting, and I worked there for over half a decade. I've just learned to kinda defocus my eyes and concentrate on the million or so pixels near the center of the page above the fold.

I'm not really sure how Bezos came to this realization -- the insight that he can't build one product and have it be right for everyone. But it doesn't matter, because he gets it. There's actually a formal name for this phenomenon. It's called Accessibility, and it's the most important thing in the computing world.

The. Most. Important. Thing.

— Steve Yegge, Stevey's Google Platforms Rant - was at Amazon for about six and a half years,…

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The Present Of MediaFacebookGooglePlatformsNetwork Effects

But the new economics of multisided platforms, which we explore in detail in Matchmakers, shows that the winner-takes-all theory doesn’t describe most internet platforms. What markets have these companies actually won? If you think Google is the winner in search, Facebook in social networks, and Twitter in microblogging, you might be half right. They might have “won” the ability to give people certain kinds of content and services for free. But all of these companies pay investors, at least in part, by selling advertising to marketers who want to reach more eyeballs. None of them have “won” that side of the market. In fact, they are all competing with many others for advertiser dollars.

— David S. Evans and Richard Schmalensee, Why Winner-Takes-All Thinking Doesn’t Apply to the Platform Economy

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The Present Of MediaGoogleAd Blocking

If you truly believe in the potential of your company 
to change the world for the better, there's no excuse for settling for an acquisition. An acquisition is the end 
of a dream. Today's titans push the ideal of acquisition 
because they're afraid of future competitors. Google knows that its biggest threat could come from two grad students, the Larry and Sergey of 2013. If you're an entrepreneur who's been seduced by the dream of acquisition, you're basically giving up before you even try. It's OK to sell your 
company if you're honest about it: 'This didn't work out, so we're selling.' 
But there's a dishonesty among many entrepreneurs. They say, 'Our mission 
will continue' or 'Nothing will change.' In fact, the mission was lost, and 
everything will change.

— Jake Lodwick, thoughtcatalog.com

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