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John Herrman Quotes

Total quotes: 5
“Cameras sensors may be absorbing the same photons as our eyes, but they're doing so through a complex lens that can actually change the way you look.”
— John Herrman, Giz Explains: Why You Look Different in Photos Than You Do in the Mirror
Tagged: Photos, camera, Self Image, Thought, photo, Pictures, Reflection
“Many native campaigns are quite expensive, and if you limit the work you’re doing to the creation of content, and leave the distribution to the brand, then it can become more affordable,’ said Stephanie Losee, head of content for Visa.”
— John Herrman, Stephanie Losee, How Sponsored Content Is Becoming King in a Facebook World
Tagged: The Present Of Media, Facebook, Advertising Spend, Branded Content
“With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left to compete with creative agencies on their turf. Publishers becoming ad agencies, in other words, means competing not just with one another, but with the agencies that already exist.

In this nascent new order, competitors are defined largely by their limitations. While the terms and prices that publishers can accept from advertisers are set by the need to support a connected news or entertainment organization — the reason they chose this controversial path in the first place — conventional agencies are hampered by a dependence on lucrative TV work, from which they are accustomed to low volumes and high margins.”
— John Herrman, How Sponsored Content Is Becoming King in a Facebook World
Tagged: The Present Of Media, Facebook, Advertising Spend, Branded Content
“It's a bit like how people hate their own voices on tape, doubly so because we know that those foreign, goofball intonations represent that way that everyone else hears us. In photos, we see ourselves in various states of motion, in different contortions and from uncaring, neutral perspectives. Lenses may distort, sure, but in a powerful way, these uncomfortable photographs are closer to reality than our carefully images in the mirror.”
— John Herrman, Giz Explains: Why You Look Different in Photos Than You Do in the Mirror
Tagged: Honesty, Truth, Self Image, reflection of yourself, seeing
“What’s both crucial and easy to miss about TikTok is how it has stepped over the midpoint between the familiar self-directed feed and an experience based first on algorithmic observation and inference. The most obvious clue is right there when you open the app: the first thing you see isn’t a feed of your friends, but a page called “For You.” It’s an algorithmic feed based on videos you’ve interacted with, or even just watched. It never runs out of material. It is not, unless you train it to be, full of people you know, or things you’ve explicitly told it you want to see. It’s full of things that you seem to have demonstrated you want to watch, no matter what you actually say you want to watch.”
— John Herrman, How TikTok Is Rewriting the World
Tagged: Algorithms, Feed, Tech, Culture, TikTok
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