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Quotes tagged “Advertising Spend”
Revenue from Google sites grew 24% during the second quarter, compared with just 3% revenue growth across Google’s network.”
In this nascent new order, competitors are defined largely by their limitations. While the terms and prices that publishers can accept from advertisers are set by the need to support a connected news or entertainment organization — the reason they chose this controversial path in the first place — conventional agencies are hampered by a dependence on lucrative TV work, from which they are accustomed to low volumes and high margins.”
Nielsen Catalina Chief Research Officer Leslie Wood was quick to point out that the differences between magazines and digital video were all about pricing. Magazines had the lowest cost per thousand impressions (CPM) in the study, and digital video the highest.”
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