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Quotes tagged “Branded Content”
This latter strategy has increasingly been adopted by marketers, especially in light of Facebook's changes. Content that can be distributed in a lightweight fashion with limited back and forth between the publisher and the brand will likely be an emerging format of 2018 and 2019.”
In this nascent new order, competitors are defined largely by their limitations. While the terms and prices that publishers can accept from advertisers are set by the need to support a connected news or entertainment organization — the reason they chose this controversial path in the first place — conventional agencies are hampered by a dependence on lucrative TV work, from which they are accustomed to low volumes and high margins.”
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