“When habit is lost to the platforms, what remains is brand. The argument is that the attributes associated with the publisher create a spooky connection from a distance that causes each piece of content to influence the other. Formerly a comparatively weak force, brand now becomes of central importance. Each piece of content must wear its authorship like a fingerprint, distinctive not by its location or layout but by its voice and vision.”

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About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.