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We’re trying to enable people to share everything they want, and to do it on Facebook. Sometimes the best way to enable people to share something is to have a developer build a special purpose app or network for that type of content and to make that app social by having Facebook plug into it. However, that may be good for the world but it’s not good for us unless people also share back to Facebook and that content increases the value of our network.

— Mark Zuckerberg, Mark Zuckerberg email on reciprocity and data value

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Mark Zuckerberg email on reciprocity and data value

— Mark Zuckerberg

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