“As one savvy newspaper strategist puts it, ‘The change in the large retail brands like Macy's, Kohls, Walmart, and JCPenney is to hold onto TV while investing into digital video and to spend more on digital, especially heavy programmatic advertising.
‘They tell us,’ he continues, ‘that print spending is the most expensive medium, and delivers the lowest ROI versus almost all other media. They study media mix modeling and attribution.’”

Explore more quotes:

About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.