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Quotes tagged “Digital Advertising”
Now there’s starting to be pushback on that model from big brands. You have random, long-tail sites with 25 visits per month that may or may not be brand-safe, and brands like JPMorgan Chase are saying: “No. We want to only be on a few thousand sites, if that.” Because of that, brands are shifting back to buying from premium, curated, real publishers that have an editorial voice, instead of just putting a box on the corner of a random webpage.”
‘They tell us,’ he continues, ‘that print spending is the most expensive medium, and delivers the lowest ROI versus almost all other media. They study media mix modeling and attribution.’”
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