There is one essential objective that should be considered when buying a branded content campaign: engagement! While social distribution will no doubt offer massive reach and superior targeting, what the brand is truly looking for is consumer engagement with the content. The goal of branded content should really be centered on increasing brand awareness. And, this can only be achieved by delivering meaningful engagement.”
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Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.
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