“Its official – Facebook has entered the branded content arena, now directly competing with premium publishers on agency RFPs. The formula for a successful branded content campaign: awesome content plus scaled and targeted distribution? Well, maybe not…

There is one essential objective that should be considered when buying a branded content campaign: engagement! While social distribution will no doubt offer massive reach and superior targeting, what the brand is truly looking for is consumer engagement with the content. The goal of branded content should really be centered on increasing brand awareness. And, this can only be achieved by delivering meaningful engagement.”

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This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

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