What I do to get rid of pressure is say, ‘It doesn’t matter.’ It makes life a lot easier. ... We think it’s so important what we’re doing. ... But you have an earthquake in India where 100,000 people die. You’ll have some huge problem going on in Africa where so many people are just being killed viciously. And when you think about it, what we’re doing—is it really so important?
On The Apprentice, Season 5, Episode 1 that aired on March 18th, 2006, the winning team members get to have lunch with Donald Trump. During the lunch a contestant asks him to "describe what it feels like to be a brand." Trump responds that he "likes not to think of things that way" because it "puts too much pressure on him" then Trump delivers the quote.