“We’re very beholden to exchanges. That’s where pretty much all of our revenue comes from. That means our brand has changed a lot. It’s a conundrum for us. We developed an audience of millions on a budget of about $50,000 a month. There was a lot of upside to being honest, and it created a huge emotional connection. It seems like this was the right way to go. Now, we’re in this position where we’ve had to tone down that honesty and authenticity. Our site really feels like a lot of content out there, and that has an impact on our ability to differentiate when it comes to raising money. This brand-safety concern is really furthering the race to the middle.”

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This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

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