“We were down 10-15 points, and another white male wasn’t interesting the public an awful lot. So there was this very strong movement in America and in the Democratic Party, saying that the time had come to include women on the ticket. A bold idea—I hope some day that it will succeed. So we started exploring that. We decided to pick Ferraro. The reaction was very positive, and at the convention very positive, but the history tells us it didn’t work.”

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