“A sure way to convince your interviewer that you know that company well is to be able to convey what it truly makes them special compared to their competitors. One way you can learn more about their mission and values is through the "About Us" section displayed on almost every company's website. Make sure you research thoroughly and sort out what might be different in your chosen company than others. For example, if you are seeking a position in a marketing agency, "commitment to client service" is something that its competitors possess, too, but if one of their values happens to be sustainability, you would better go for it.”

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