“What was missing, which I'm trying to do now, is creating objective tools for people to understand 'what it is' not 'what I want'. Like, "Oh, Sophia wouldn't like that." I don't want that to be a conversation in a room ever. Whether I'm in it. Or even worse, when I'm not in the room. This is not about whether Sophia likes it or not. Here's the brand. Look, does this fit with that objective guide. This is what we're all signing up for. This is that thing that's not me. I never figured out how to scale me, and then it became a have and have nots about culture.”

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