Every day I got up, went to work, and got hit in the face with something that I never could have predicted from a business that I'd originally started so I wouldn't have to talk to people. I went from doing small tasks with measurable results (selling more clothes!) to abstractions like going on E! News to talk about what's hot, or speaking at a conference. I didn't want to talk about my job— I wanted to do my job. But then talking about my job became my job. Even worse, people expected me to be a certain way just because I'd accomplished something. A sizeable part of me resented the fact that I had to choose my words carefully.