“But these new hybrid ad models do something radically different. A specific brand will work directly with a publisher to create a custom piece of content, paying some upfront amount for the creative aspect of the campaign. But then the brand will provide specific affiliate links that measure some kind of actionable KPI — usually a purchase, but also sometimes a user signup — and the publisher is then paid based on how successful it is at driving that action. Instead of linking to a third party site like Amazon, the publisher often drives readers to a landing page on the brand’s own website.”

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This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

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