“People desire control over their time more than almost anything. This is true of consumers, whose tastes in fashion comes and goes but whose desire to not wait in line or waste a weekend getting their car fixed is timeless. It’s true for employees, most of whom want to work hard but question everything when they have to miss their son’s baseball game. It’s true for businesses, who want to take long-term risks without shareholders waving a ticking clock in their face. Few things are universal and timeless, but the sting of feeling like someone owns your calendar is one of them. Find a way to give people more control of their time and they’ll beat a path to your door. This was true 100 years ago and it’ll be true 100 years from now.”

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