“I think publishers are much more savvy now in general. We have seen the trend move toward engagement metrics and slightly smaller, but more targeted and engaged audiences.

We are significantly smaller in owned and operated reach than are many of our competitors, but advertisers have responded very favorably to us, and reach hasn’t been as much of an issue as we thought it would be. We have seen that reach does not equal revenue.”

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This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

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