“If we were to write a profile for humankind, our interest would be that we love to talk about ourselves. How do I know this? Let’s use Google Earth as an example. When this incredible piece of software came out, a platform that had taken images of every corner of the earth to allow us to travel and explore any location in the world through a digital experience, where did we all go? We went to our house – the same house on the same street that we see every day of the week. People love to talk about themselves; use this knowledge to draw in interest.”

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