The most successful curators will even begin commissioning content themselves. In many ways, the programmer-to-curator shift will appear to come full-circle. But the distinction is critical.
Traditional creatives (though talented) gained cultural influence through their connection to insiders and access to capital. Today’s curators are influential because they have relationships with audiences. They’re hired by fans because of their taste, not hired by executives to satiate the appetites of fans. This, when combined with frictionless commerce and fan engagement channels, can also make these influencers far more wide-reaching and multi-vertical than even the Oprahs and Martha Stewarts of the past.