“We used to call them “namestorms.” Get it? Denton didn’t want them too positive. They always had to have a negative connotation. Everyone else on the Web would have named it something like “HomeRun.com” or “BigWinner.com.” We’d put together these complicated spreadsheets with prefixes and suffixes that would be weird but interesting. “Misplayer” was one that we liked. “Bench Jock” was one that we liked. “Bench Writer.” “Bench Cast.” “Off Play.” “Scrum Line.” These sound like jokes from House of Cards. Usually Denton would emerge, somehow put two and two together, and have the name nailed.”
— Lockhart Steele, Gawker: An Oral History (Kindle Single)
Tagged: Understanding Gawker Media, Negative, Deadspin
Appears In: Negative Attitudes Quotes
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Gawker: An Oral History (Kindle Single)

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