“To attract people, to win over people to that which I have realized as being true, that is called propaganda. In the beginning there is the understanding, this understanding uses propaganda as a tool to find those men, that shall turn understanding into politics. Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things from what I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths. Those are found in other circumstances, I find them when thinking at my desk, but not in the meeting hall.”
Speech on 9 January 1928 to an audience of party members at the "Hochschule für Politik", a series of training talks for Nazi party members in Berlin
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