BuzzFeed’s core strength has always been our ability to adapt and innovate as the world changes. When BuzzFeed started, smart phones didn’t exist, the social platforms were just for personal updates, and digital video provided a terrible user experience. At the time, BuzzFeed was a website for desktop audiences with minimal social traffic and no video content. Fortunately we were able to evolve our model as the world changed and today mobile, social, and digital video are at the core of our business. Likewise, for most of BuzzFeed’s history, almost all our revenue came from native advertising. In the past few years, we launched new businesses and today 70% of our revenue comes from these new businesses.