“Right now, ‘Influencer Marketing’ is the single most effective advertising method in existence. Campaigns run through influencers see an 11x ROI as compared to other ‘traditional’ digital campaigns and customers acquired through influencer marketing are 37% more loyal. The reason it works is simple: consumers trust their friends more than they trust brands. Therefore, to post branded content effectively, you have to engage with your followers as a friend, not as a brand. Post content that fits your vibe, in a way that feels authentic, and your followers will engage favorably, irrespective of brand involvement.”

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This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

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