“We accumulate wealth in the prospect of a continual expansion, but in societies different from ours the prevalent principle was the contrary one of wasting or losing wealth, of giving or destroying it. Accumulated wealth has the same sense as work; wealth wasted or destroyed in tribal potlatch has the contrary sense of play. Accumulated wealth has nothing but a subordinate value, but wealth that is wasted or destroyed has, to the eyes of those who waste it, or destroy it, a sovereign value: it serves nothing ulterior; only this wastage itself, or this fascinating destruction. Its present sense: its wastage, or the gift that one makes of it, is its final reason for being, and it is due to this that its sense is not able to be put off, and must be in the instant. But it is consumed in that instant. This can be magnificent: those who know how to appreciate consumption are dazzled, but nothing remains of it.”

Annotation

This is the appeal of Vetements  

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