I've always looked at media as something I call social currency, in other words: people don't buy records in order to have the record, just in order to have that music; people buy records in order to have an excuse for someone else to come over to their house and visit them. People watch a movie so that they can talk to their friends who have also seen that same movie. It's not the experience of the media itself as much as the way that that media can act as social currency for other interactions. Where it gets dangerous is when we're just consuming media and have no time to actually relate about it.
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