“The biggest challenge they have is that the defining characteristic of millennials is, there is no defining characteristic. Marketers desperately want millennials to be more monolithic, but the older end are parents with a couple kids, the younger end is just getting out of college. It's the most culturally diverse group, and they celebrate that. Media companies struggle with mass-culture segmenting. You can't be all things to all people. We're no longer thinking in large, demographic swaths. We're thinking of coalitions of like-minded groups.”
— Chris Wexler, 2019 is expected to be another terrible year for media brands, but publishers like BuzzFeed and Refinery29 have a plan to survive
Tagged: Media Cliff Notes, Alternative Revenue Models
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2019 is expected to be another terrible year for media brands, but publishers like BuzzFeed and Refinery29 have a plan to survive businessinsider.com

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