“Two applicant profiles were created for a police chief position. One profile was streetwise and one was formally educated. When the streetwise candidate was named Michael and the formally educated candidate was named Michelle, participants tended to choose Michael-and when questioned why, would believe that streetwise characteristics were more important for the job of police chief. But when the streetwise candidate was named Michelle and the formally educated candidate was named Michael, participants would still tend to choose Michael, and would now believe that formal education was more important. This is how we are as humans. Many people who discriminate ‘feel especially convinced that their selected candidate is the obvious and objective choice.”

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