“Today the Islamic State is as much a media conglomerate as a fighting force. According to Documenting the Virtual Caliphate, an October 2015 report by the Quilliam Foundation, the organization releases, on average, 38 new items per day—20-minute videos, full-length documentaries, photo essays, audio clips, and pamphlets, in languages ranging from Russian to Bengali. The group’s closest peers are not just other terrorist organizations, then, but also the Western brands, marketing firms, and publishing outfits—from PepsiCo to BuzzFeed—who ply the Internet with memes and messages in the hopes of connecting with customers. And like those ventures, the Islamic State hews to a few tried-and-true techniques for boosting user engagement.”
— Brendan I. Koerner, Why ISIS Is Winning the Social Media War—And How to Fight Back
Tagged: ISIS and Social Media, Social Media ISIS, ISIS Marketing
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Why ISIS Is Winning the Social Media War—And How to Fight Back wired.com

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