Today’s politician understands this. He may not lie, but he understands that there is no great reward in store for those who speak the truth, particularly when the truth may be complicated. The truth may cause consternation; the truth will be attacked; the media won’t have the patience to sort out all the facts and so the public may not know the difference between truth and falsehood. What comes to matter then is positioning— the statement on an issue that will avoid controversy or generate needed publicity, the stance that will fit both the image his press folks have constructed for him and one of the narrative boxes the media has created for politics in general.