All my work up to November of 2016 had been social media jobs, like promo posts, ads on my Instagram. Then out of nowhere, I get this huge job that had nothing to do with Instagram and I was valued off my work, versus my number [of followers]. And I was like holy crap, it really put into perspective how small of a bubble Instagram actually is.
It was really like a punch to the face, like I realized how much more is out there. Since then it’s been veering away from Instagram, making that switch to something that’s not so temporary.