“More and more, companies are capitalizing on post-election liberal guilt—using the current political climate as a means to increase monetary gains. With advertisements or socially-minded products, these companies address complex social issues in a superficial way. But more than being tone-deaf, this strategy is potentially harmful: Instead of encouraging genuine civic engagement, it promises to ‘raise awareness’ through monetary transactions. The narrative shifts from the importance of the cause to how great the company is for being socially conscious (woke). Ultimately, this strategy is damaging because it focuses on the feelings of the individual consumer rather than the collective whole.”

Explore more quotes:

About the author

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.