Frank Costanza: Many Christmases ago, I went to buy a doll for my son. I reached for the last one they had, but so did another man. As I rained blows upon, I realized there had to be another way.
Kramer: What happened to the doll?
Frank Costanza: It was destroyed. But out of that, a new holiday was born. A FESTIVUS FOR THE REST-OF-US.