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Paul B. Carroll Quotes
Total quotes: 2
Paul B. Carroll
Birthname
Total quotes: 2
“Marketing is when you lie to your customers; market research is when you lie to yourself.”
Tagged:
strategy
“Remember, the people who tried synergy strategies before you and failed weren't idiots. A lot of very smart people have lost a lot of money because of the siren suns of synergy. Just because synergy play makes sense at first blush doesn't mean you want to join the list of failures.”
Tagged:
strategy
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