4,404 quotes curated by Chris Lavergne:
“Take whiskey. Why do some people chose Jack Daniel's, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don't make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn't the whiskey they choose, it's the image. The brand image is 90 per cent of what the distiller has to sell.
Researchers at the Department of Psychology at the University of California gave distilled water to students. They told some of them that it was distilled water, and asked them to describe its taste. Most said it had no taste of any kind. They told the other students that the distilled water came out of the tap. Most of them said it tasted horrible. The mere mention of tap conjured up an image of chlorine.
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images.”
Tagged:
Advertising, Simulacrum
“Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.”
Tagged:
Work Strategies
“Man is elementally indivisible from the biosphere. And this inseparability is only beginning to become precisely clear to us. In reality, no living organism exists in a free state on Earth. All of these organisms are inseparably and continuously connected — first and foremost by feeding and breathing — with their material-energetic environment.”
Tagged:
Chains
“An entrepreneur is someone who, almost artistically, designs a living entity which embodies the values, beliefs, and ambitions of the creator.”
Tagged:
Creation, Entrepreneurship
“The U.S.-China relationship is still full of challenges. We are two large, complex nations with profoundly different histories, political systems, and outlooks, whose economies and futures have become deeply entwined. This isn't a relationship that fits neatly into categories like friend or rival, and it may never. We are sailing in uncharted waters. Staying on course and avoiding the shoals and whirlpools requires both a true compass and the flexibility to make frequent course corrections, including sometimes painful trade-offs. If we push too hard on one front, we may jeopardize another. By the same token, if we are too quick to compromise or accommodate, we may invite aggression. With all these elements to consider, it can be easy to lose sight of the fact that, across the divide, our counterparts have their own pressures and imperatives.”
Tagged:
China