“Understanding who you serve is always a very important problem, and it only gets harder the more people that you serve. We try to pay a lot of attention to this by a combination of very rigorous quantitative and qualitative feedback. But if you’re serving 1.2 billion people, it’s very hard.”— Mark Zuckerberg, bits.blogs.nytimes.com
“For Viewtiful Joe, we brought in some kids to a focus test and asked them, "What do you think of the characters?" And all the kids said, "Oh, his head's too big," or "Silvia's annoying, I just want to kill her." They were just trashing the game, so I just got pissed off and said I'm not changing any…”— Hideki Kamiya, 1up.com