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Quotes tagged ‘The Present Of Media’

(48 total)

The market for ad impressions is a lot like the market for used cars. Think of lemons, where the buyer of the used car knows a lot less about what’s inside it than the seller. Information asymmetry creates a real problem when there is a lack of transparency, or what we call in economics a moral haza…

— Andrew Shebbeare, adexchanger.com

Ad blocking is a bit like polluting the planet or overfishing the oceans. It’s a little like what economists call the tragedy of the commons. Individual actors do what is independently rational for them according to their own self interests at the expense of the common good and the resource gets dep…

— Andrew Shebbeare, adexchanger.com

Big is relative. Yes, the digital startups have gotten big by publisher standards — but they’re small compared to Google and Facebook. Those companies have formed an effective duopoly, taking in more than 40 percent of the still-fast-growing digital ad business in the U.S. (and probably more in Euro…

— Ken Dcot, niemanlab.org

In the world being born, video content trumps text, and more mere scribes, of all ages and of all digital skill levels, are finding themselves unwanted. The ad tail is wagging the new digital news dog, at a quickening pace.

— Ken Doctor, niemanlab.org

Remember the Pew study that found that more than 5,000 new, fairly decently paying journalism jobs had been created by digital news startups? I often contrasted that increase with the great losses suffered by the local and regional newspaper industry. Those losses now stand at more than 25,000 acros…

— Ken Doctor, niemanlab.org

When Facebook makes something a priority, there is a huge opportunity for fast moving, nimble, technical and hacker minded startups who can work fast enough to deconstruct the algorithms that determine what gets placed in the feed and optimize for that. The short term winners will do just that and s…

— Jeremy Liew, medium.com

When that traffic drops, one way publishers can make up the difference is by paying Facebook to surface their stories in people’s feeds. “People are going to have to buy traffic from Facebook to level out the peaks and valleys,” one of the publishers said. “Long story short, they’re putting a vice a…

— Lucia Moses, Digiday, digiday.com

Some publishers saw their Facebook traffic nosedive last month, even as Facebook pushes initiatives designed to get users to stay in its app.

— Digiday, Lucia Moses, digiday.com

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