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Quotes tagged ‘strategy’

(359 total)

The truly great leaders know that leadership isn’t about what you do or fix; it’s about what you tend and sustain. It’s not the next hill to be taken, but the ecosystem to be developed and supported.

— Doug Weaver, getthedrift.com

But contrary to the bromides from executives about what audiences really want, this ‘pivot to video’ is more about advertisers’ ongoing search for a sustainable ad format, one that doesn’t end up proving its own ineffectiveness or exhausting its novelty.

— Adam Clair, reallifemag.com

Maintain a firm grasp of the obvious at all times.

— Jeff Bezos, wired.com

Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.

— Sun Tzu, amazon.com

Just remember: Getting in front of a huge audience won't grow your business if it's the wrong audience for you.

— Karen LeLand, The Brand Mapping Strategy, amazon.com

If we were to write a profile for humankind, our interest would be that we love to talk about ourselves. How do I know this? Let’s use Google Earth as an example. When this incredible piece of software came out, a platform that had taken images of every corner of the earth to allow us to travel and…

— Michael Scantleury, thedrum.com

Plans are like babies. They're cute but they need to be changed often.

— Tay Zonday, twitter.com

What Vice is doing is something a lot of the digital-first community is starting to, which is to get beyond talking about simply delivering content and to a place where they talk about what impact the content has.

— Noah Mallin, digiday.com

Make it personalized and relevant. Don't ping the whole team with the same email. Follow up regularly. Every email should get progressively shorter. I only talk about our product in the first email. Second is following up on first. Third is checking back. Fourth is asking if it would be better suite…

— Unknown, sellercrowd.com

I think everyone develops to what they measure and what is told to be valuable. If you are a recirculation company, you optimize for clicks, because a click is what makes me money—not necessarily what happens after the click. And that lends itself to the most clickbait stuff we can possibly do to ma…

— Tony Haile, contently.com

Millennials are open to connecting with brands, drawn to bite-size content (paid or not) and intrigued by new information, product-wise. However, the main caveat is that it all needs to get done in an ergonomic, digestible and fluid manner.

— Thomas Sychterz, adweek.com

Before someone would decide to spend $1 million on a campaign with five or 10 publishers. Now they’re going to do it with one publisher. It will raise the stakes in terms of campaign proposals, the ideas proposed. The stakes are going to go up a lot more. It will hurt a lot more when you don’t win o…

— Michael Finnegan, digiday.com

I choose my cards, I choose them. I play them to the best of my ability. Move on to the next hand.

— Hillary Clinton, nytimes.com

When you sell on price you rent the client's business, when you sell on value you own it.

— Unknown, sellercrowd.com

Everything is conditional. We just don't know what the conditions are.

— Doris Egan, Dr. Gregory House, Hugh Laurie, imdb.com

Moderation enough has been shown; 'tis time to assume a different tone.

— Alexander Hamilton, amazon.com

It too shall pass...but it would be nice to know when.

— Louis B Mayer, icollector.com

'Tis better that the enemy seek us. So shall he waste his means, weary his soldiers, Doing himself offense, whilst we, lying still, Are full of rest, defense, and nimbleness.

— William Shakespeare, amazon.com

Sensitivity to the irrational is quintessentially rational if you wish to lead the people.

— Robert McKee, mckeestory.com

His caution was always within an assumption of constant advance.

— Arthur Schlesinger Jr., amazon.com

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