“Fake (social media) accounts, known as bots, can help sway advertising audiences and reshape political debates. They can defraud businesses and ruin reputations.”— NICHOLAS CONFESSORE, GABRIEL J.X. DANCE, RICHARD HARRIS and MARK HANSEN, nytimes.com
“You see a higher follower count, or a higher retweet count, and you assume this person is important, or this tweet was well received. As a result, you might be more likely to amplify it, to share it or to follow that person.”— Rand Fishkin, nytimes.com
“Social media is a virtual world that is filled with half bots, half real people. You can’t take any tweet at face value. And not everything is what it seems.”— Rami Essaid, nytimes.com
“Promote your Instagram account outside of Instagram. Leverage off your other social media accounts such as Facebook, Twitter, Pinterest or even Tinder!”— Idore Tavia, quora.com