“An SEC filing has been made today with information about Snapchat’s latest Series F round, in which it has raised $1.8 billion. Separately, we’ve also obtained a leaked pitch deck, revealing Snapchat’s revenue and forecasts. The Los Angeles-based company recently started its monetization efforts and…”— Katie Roof, techcrunch.com
“Brands saw similar gains with Snapchat’s on-demand geofilters. The social messaging app is something of a black box, with many of its offerings delivering few KPIs that digital marketers know and love, but a some adventurous marketers are seeing results. It’s a cycle that’s repeated since the dawn o…”— Andrea Wilson, digiday.com