“Users are curious. They will press all the buttons. One somewhat extraneous observation, but one that we like: In building web notifications, one action button is always dedicated to accessing the browser’s settings, even though that button is unrelated to our experiment. People pressed it anyway.”— Madeline Welsh, medium.com
“As each of our notification experiments has shown, if you provide users with an easy sign-up for a subject of notification, an equally easy way to opt out, and a functional layout, live and event-specific notifications are a useful and appealing way to connect users to real-time data and information…”— Madeline Welsh, medium.com
“Samsung Galaxy S7’s 4x pixel density means a notification image will typically be over 150KB. To add to that, the UK has 650 electoral constituencies, so there’s a chance that a user might have received 650 separate images — downloading over 97MB over the course of the evening. Clearly, that’s not a…”— Alastair Coote, medium.com