“It is here, standing at the crossroads of Should and Must, that we feel the enormous reality of our fears, and this is the moment when many of us decide against following our intuition, turning away from that place where nothing is guaranteed, nothing is known, and everything is possible.”— Elle Luna, amazon.com
“When you know why you are here - what you were put on this earth to do - it is challenging to go back to life as you knew it and be satisfied. And this is why Must is elusive. This is why we avoid admitting what we want. This is why our deepest desires sit in hiding for months, years, a lifetime. An…”— Elle Luna, amazon.com
“Must is different. Must is who we are, what we believe, and what we do when we are along with our truest, most authentic self. It's that which calls to us most deeply. It's our convictions, our passions, our deepest held urges and desires - unavoidable, undeniable, and inexplicable. Unlike Should, M…”— Elle Luna, amazon.com
“There are two paths in life: should and must. We arrive at this crossroads over and over again. And everyday, we get to choose.”— Elle Luna, amazon.com
“These pages are a pep talk to honor that voice inside of you that says you have something special to give. It's a reminder that while there is no map for where you're going, many have travelled this road before. It's permission to unlearn everything you've ever been told you should do in order to le…”— Elle Luna, amazon.com
“You can do this. Not you must do this. You can, that is the creative act. Must is an instruction. Can is an openness to creativity. So we ought to decide what we can do.”— William McDonough, amazon.com