“Yes, I think that YouTube can sell books. I think it is better at selling books than Twitter or Instagram.”— Alexa Donne, youtube.com
“Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars.”— Josh Sternberg, adweek.com
“We’re not trying to push people a certain way and one of the things we’ve been absolutely paranoid about is not patronising them.”— Namrata Kamdar, couriermedia.co
“Money can’t buy happiness? I hate that saying. Money helps a lot of people. To pretend that it doesn’t is just woo-woo bullshit. We live in a capitalist society. Money improves people’s circumstances. It just does.”— Jessica Knoll, thecut.com
“We’re using Google PPC ads, retargeting ads and prospecting ads running on Facebook. We also work with a lot of different vendors.”— Mila Aldrin, yotpo.com
“The rules of engagement in traditional marketing are over. Whether you are creating a brand, building one, or running a big one, you’d better understand social media, because there is a seismic shift in how people are gaining access to information and, as a result, how they are behaving.”— Howard Schultz, hbr.org
“Tinder and Bumble are desperate to convince you that you’re not desperate. Dating, they promise, is fun, so fun, that when one date ends badly, it’s a barely disguised blessing: You get to stay on the apps and keep on dating!”— Jonah Engel Bromwich, nytimes.com
“He describes Mondelez’s modern brand strategy as a “reach to relationship” evolution. In the age of direct-to-consumer brands, a set-it-and-forget-it wholesale retail strategy doesn’t work anymore, not even for cookies.”— Digiday Editors, digiday.com
“We have over 130 classes now. A lot of women are taking multiple courses and purchasing bundles. Sponsored classes are free and that’s been a huge hit among advertisers because you could by a 30 to 40-second ad on a video or have a 60-minute branded video.”— Brit Morin, digiday.com
“I mean, publicity is hard. Publicists LOVE books and they LOVE their authors, but... Imagine you've got 30 sled dogs to feed and not enough food. You give each dog the bare minimum to keep it alive and sneak extra food to the strongest pullers. You've got to keep pulling.”— Delilah S. Dawson, twitter.com
“He tells me to publish at 12 noon, 6 p.m., or 10 p.m., because that’s when most people are online. That’s a strange thing to say, because in my experience, everybody I know is online all the time, and that is precisely why everybody I know perpetually feels like they are bracing for a plane crash in…”— Philip Sherburne, theoutline.com
“I've been in this public life, presidential races and so on for most of my life, starting in early Hubert Humphrey days, and I am sick about the diminished lack of substance, real closure on the important questions in our campaigns. I think we're in what I call the era of the marketer, where the ski…”— Walter Mondale, pbs.org
“The Facebook content is overwhelmingly product reviews. That’s the only thing that works on Facebook. It’s Facebook’s problem that they made a very square box that only one type of content fits in...Whatever traffic [Facebook] sends you, it’s just not real. I would do the weird product review videos…”— Jon Steinberg, digiday.com
“All in all, what is happening is that the last decade of digital services is essentially over. The challenge and opportunity is now to invent a new set of service to meet the future needs of companies.”— Unknown, digiday.com
“We’re seeing more requests for access to publishers’ first-party data. Everyone’s trying to claim they should own the data in the marketing relationship. It’s an aggressive ask, so hopefully publishers are considering the ramifications.”— David Spiegel, digiday.com
“Just like with the rise of digital, the agency business isn’t going away anytime soon. Instead, a trend toward client control will end up benefiting nimbler agencies over massive ones and project work over retainers. As always, adaptability will ensure survival.”— Ilyse Liffreing, digiday.com
“I need your creative input. I’ve spent the better part of last three years developing a portable, miniature microwave oven. Most of that time has been spent focused on coming up with a hip name for the product, that will appeal to the marketing holy trinity: college students, morbidly obese, and hom…”— Donald Glover, Jack Donaghy, Alec Baldwin, imdb.com
“Our goal is to double revenue from last year. Everything we do, we have to see a very clear link to revenue in the short term, knowing that whatever we build will drive revenue instantaneously. If you say you can’t [see a way to make money off of it] today, but you’ll figure it out tomorrow, you pro…”— Jim VandeHei, digiday.com