“We’re increasingly holding Facebook to account to justify the levels of investment we are putting in them. We continue to press them to allow us to independently verify our metrics and operate in the real world. Facebook doesn’t operate with real-world metrics. I would urge every agency to hold Face…”— Robin O'Neill, digiday.com
“One thing that I think we as an industry need to do is to truly understand what the distribution of impressions is. Because sometimes when you do a buy, some clients think they’re only getting O&O’s, but if there is a certain size of a buy that the O&O can’t fulfill than many of the publishers will…”— Susan Schiekofer, digiday.com