1. Home
  2.  › 
  3. Quotes tagged “Facebook Prioritizes Friends June 2016”

Quotes tagged “Facebook Prioritizes Friends June 2016”

“ It is in Facebook's interest to make sure media organizations have the means to produce the content that makes Facebook the front door to the Internet; that Facebook would make this change knowing it will hurt media organizations (the company wrote in a second blog post that "We anticipate that this update may cause reach and referral traffic to decline for some Pages") suggests to me not that the company is out to make money off of the media, but rather that more pressing priorities were worth the collateral damage.

It will be interesting to see how that damage is distributed. Obviously organizations that have invested in differentiation strategies predicated on making their sites or apps "destination sites" will fare but better, but I also think the other extreme — companies built on Facebook from first principles — will do better than expected. For example, BuzzFeed's entire business is predicated on understanding how content is shared by, you guessed it, friends and family; this shift makes their core competency that much more valuable. BuzzFeed has also been buying Facebook ads to seed its native advertising articles for years; that expertise can certainly be shared if it ends up making financial sense.

The companies that will predictably be in trouble are those in the middle: doing a little bit here to differentiate, a little bit there to be popular on Facebook, or more likely, not thinking nearly deeply enough how much strategy, business model, distribution, and editorial need to be aligned.”

About The Authors

This page was created by our editorial team. Each page is manually curated, researched, collected, and issued by our staff writers. Quotes contained on this page have been double checked for their citations, their accuracy and the impact it will have on our readers.

Kelly Peacock is an accomplished poet and social media expert based in Brooklyn, New York. Kelly has a Bachelor's degree in creative writing from Farieligh Dickinson University and has contributed to many literary and cultural publications. Kelly assists on a wide variety of quote inputting and social media functions for Quote Catalog. Visit her personal website here.

Kendra Syrdal is a writer, editor, partner, and senior publisher for The Thought & Expression Company. Over the last few years she has been personally responsible for writing, editing, and producing over 30+ million pageviews on Thought Catalog.