“The idea that you have programming underwritten by platforms and getting help with distribution reinforces your brand. You’re making more great content, and you’re not funding it out of ad-supported P&L. That in turn drives your ad business because your brand and audience gets better.”— Ben Lerer, adexchanger.com
“More structure leads to more flexibility. It’s the foundation of adaptive content. Instead of one all encompassing blob of content we should lean toward several meaningful chunks. More and smaller chunks of content provide a means to better combine our content in different ways.”— Steven Bradley, vanseodesign.com