“The idea behind reactance theory — an unconscious effect first proposed in 1966 by American psychologist Jack Brehm — is that people are more likely to double down on a negative or self-defeating course of action whenever they feel their freedom is being threatened in some way.”— Chris Bourn, melmagazine.com
“Of course I want people to like me, but more importantly, I don't want people to dislike me.”— Chris Pratt, esquire.com