“Advertising is more likely to be encoded in long-term memory if people encounter it in multiple media, said Manuel Garcia-Garcia, senior VP for research and innovation in global ad effectiveness at the ARF.”— Jack Neff, adage.com
“Only around a third of digital banner impressions have any impact at all, Mr. Snyder said, counting both the 57% that aren't viewed by humans and another roughly 10% rendered useless by frequency overkill.”— Jack Neff, adage.com
“Once a brand hits the same person with digital banner impressions 40 or more times in a month, sales actually start to decline...”— Jack Neff, adage.com