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Quotes tagged ‘Ad Tech’

(7 total)

With header bidding, every impression is auctioned off to all demand partners simultaneously, before the publisher’s ad server is even called. Advertisers not only get to look at every single impression, which wasn’t possible before but also get the first look at every impression, which is like gett…

— Ratko Vidakovic, adprofs.co

With the weight of open market technology bearing down, it was only a matter of time before the publisher’s ad server was cracked open.

— Mark McEachran, venturebeat.com

And then there’s the problem of simply not being able to measure anything. If JavaScript is turned off or bots deliberately prevent JavaScript from running, all of those measurement technologies that rely on JavaScript to collect data would not have any data to interpret. How many measurement vendor…

— Augustine Fou, adexchanger.com

Header bidding is designed to expose the clearing price of exchange and SSP auctions so that a publisher’s technology can make an informed decision about which ad to serve. These prices are pitted against each other as well as the publisher’s demand from their primary ad server (usually Doubleclick)…

— Mark McEachran, quora.com

Ad servers make optimal decisions at an impression level, which are suboptimal for overall revenue. How is this suboptimal for overall revenue? They routinely forego scarce, high-value RTB demand in favor of direct sold campaigns, which could have been served to the next visitor. For example, if two…

— Jordan Mitchell, adexchanger.com

A typical DSP charges advertisers a percentage of the media dollars that flow through its platform. An advertiser that spends $10M per year might pay its DSP $1M. At the most basic level, DSPs make more top line revenue by growing advertiser budgets. DSP expenses, however, have nothing to do with ad…

— Chris Kane, Jounce Media, medium.com

Traditional ad blocking is bad, but element hiding is worse. In our example, Facebook will record the impression, but J Crew’s reporting system will not, leading to volume disputes between the companies. Without a record of the impression, J Crew’s performance measurement systems will also be unable…

— Jounce Media, jouncemedia.com

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