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Quotes tagged ‘Branding’

(23 total)

And so it was that after spending his entire adult life building his business, revolutionizing the industry, setting a new standard for meat quality, creating a famous brand, and racking up a couple hundred million dollars in sales, Niman wound up with nothing. Indeed, you might say less than nothin…

— Bo Burlingham, amazon.com

Simple naming, with common nouns or with proper nouns or individuals' names, is the most archaic, and still the most basic operation for setting off the known intellectually from the knower, and thereby setting off known objects from one another.

— Walter J Ong, amazon.com

When you create an authentic brand that you believe in, you need to push yourself to think about what that brand really means, and that’s not limited to a product or industry. Go deeper. Think about its values, think about how it can be tweaked, reframed, and spun into something more interesting.

— Marc Ecko, amazon.com

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